Company Internal Environment Strengths And Weaknesses

Company Internal Environment – Strengths and Weaknesses The success of a brand must heavily reply on the competitive advantages of the company. SWOT analysis is a strategic tool to analyze enterprise’s own internal conditions, and sort out the advantages, disadvantages and core competitiveness (Power, 2008, p. 285). It also shows how these factors interact with each other and how they could be used to create effective success factors (Power, 2008). Below is the SWOT analysis of Easy Run. Strengths Weaknesses †¢ Growing market presence in the US with good reputation †¢ Tailor made fit and high quality product increased brand loyalty and repeat purchases †¢ High spend on RD, which has given Easy Run the experience to make predictions in trends and consumer tastes over the years †¢ Local employees are highly engaged, motivated and involved in decision-making †¢ Strong relationships with retail channel, suppliers and customers †¢ Low inventory because of lean production †¢ Unique product positioning with focused but diversified range †¢ Focused on a footwear market only, no product line of apparels and accessories †¢ Heavy reliance on relationships †¢ Limited manufacturing capacity as manufacturing factories overseas †¢ A market follower because of limited competence †¢ Limited funding available compared with major competitors †¢ Low brand awareness overseas †¢ Customers are price sensitive Opportunities Threats †¢ Expansion into new retail markets †¢ Creation of own concepts and styles †¢Show MoreRelatedMarketing Strategic Planning : Marketing Strategy1042 Words   |  5 Pagescapability and it’s changing marketing opportunities (Kotler, 2009). 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