Please address the following in detail Essays - Mexican Drug War

Please address the following in detail: Catalog the forensic evidence found in the Camarena Case. Summarize the steps followed by the crime scene investigators including the mistakes and/or correct steps followed to process the scene through the criminal justice system. Assess what could have been done better or what could have been improved upon during the forensic investigation of the crime scene. Title: Enrique Camarena Case: A Forensic Nightmare Document URL: PDF Author(s): M P Malone Journal: FBI Law Enforcement Bulletin Volume:58 Issue:9 Dated:(September 1989) Pages:1-6 Date Published: 1989 Page Count: 6 Annotation: The abduction of United States Drug Enforcement Agency (DEA) Special Agent Enrique Camarena and a DEA source in Mexico in 1985 led to one of the largest investigations by the DEA and a case that involved unusual forensic problems that required unusual solutions. Abstract: The two men were abducted on February 7, 1985 and their partially decomposed bodies were found and autopsied at morgues in Guadalajara. The main problems encountered in the forensic analyses were the destruction of evidence and the contamination of crime scenes. In addition, bureaucratic delays by local officials hampered the investigation by the FBI forensic team. It was clear that certain Mexican law enforcement officials were paid a large sum of money to obstruct and prematurely conclude the investigation. The problems were overcome by ignoring certain routine procedures or using unconventional methods. The problems were ultimately resolved, and almost all the evidence introduced at the trial made a major impact on the outcome. The 8-week trial was conducted under tight security and involved hundreds of witnesses. All the defendants were found guilty, were convicted on all counts, and are currently serving lengthy sentences. Photographs and diagrams. Main Term(s): Homicide investigations Index Term(s): Interagency cooperation ; Drug Enforcement Administration (DEA) ; Investigative techniques ; Mexico Sale Source: National Institute of Justice/ NCJRS paper reproduction Box 6000, Dept F Rockville, MD 20849 United States of America NCJRS Photocopy Services Box 6000 Rockville, MD 20849-6000 United States of America Publisher URL: http://www.fbi.gov Reference: To cite this abstract, use the following link: https://www.ncjrs.gov/App/Publications/abstract.aspx?ID=121533 0f all the cases of troubling corruption and stunning violence that have characterized the war on drugs in Latin America, few linger as powerfully among U.S. drug agents as the case of Enrique "Kiki" Camarena, who vanished on a busy street in Guadalajara, Mexico, in 1985 while walking to meet his wife for lunch. His body was found nearly a month later. His skull, jaw, nose, cheekbones and windpipe were crushed. His ribs were broken. His head had been drilled with a screwdriver. The campaign to prosecute those responsible - the tentacles went from Mexican police to fabled drug lord Rafael Caro Quintero - took years. Even today, in the Drug Enforcement Administration's offices in Bogota, federal agents say the Camarena case has established a steely template for how the U.S. pursues drug investigations in what remains one of the world's most perilous law enforcement terrains. The 30-year-old case, whose anniversary has been quietly observed this month in DEA offices all over Latin America, opened one of the first windows on the brazen violence that would come to characterize the drug trade in Mexico. Paid Post WHAT'S THIS? Navigate new markets. A Message from Pitney Bowes The Craftsmen of Commerce help U.S. online businesses go global. See More There was another, more lasting legacy. The effort to bring Camarena's torturers to justice in a Los Angeles courtroom, analysts say, was a key legal catalyst for what came to be one of U.S. counter-terrorism's most controversial practices: the "extraordinary rendition" of suspects from foreign lands, outside the purview of international laws or extradition treaties. Enrique "Kiki" Camarena Enrique "Kiki" Camarena, a DEA agent, was tortured and killed in Mexico in 1985. (Associated Press) A landmark U.S. Supreme Court ruling upholding the practice stemmed from the 1990 seizure by bounty hunters of a Guadalajara doctor, Humberto Alvarez Machain, accused of injecting drugs into Camarena to keep him awake during his torture. Alvarez was bundled across the border and into the arms of U.S. authorities. And though he was later freed by a U.S. federal judge for insufficient evidence, the Supreme Court ruled in 1992 that his capture and involuntary transport across the border - in legal terms, the extraordinary rendition of a foreign citizen - was legal. The full significance of that ruling wouldn't become clear for years, until after the Sept. 11 attacks, when the United States relied on extraordinary rendition to capture terrorism suspects and deliver them to "black sites" in third countries for interrogation and torture. Vatican apologizes to Mexico over pope's comment on drug trafficking "It opened up an alternative to extraditions when the

Complete Guide Writing a Strong Letter of Recommendation

Complete Guide Writing a Strong Letter of Recommendation SAT / ACT Prep Online Guides and Tips As an English teacher and college counselor working with high school students, I've had the privilege and responsibility of writing letters of recommendation. Starting out, I had a strong urge to help, but no clear sense of what exactly should go into a reference letter. If they all speak to students' impressive qualities and accomplishments, what makes some letters stand out among the rest? To answer this question, I researched recommendation letters from both sides of the college process, drawing on the advice of high school counselors and teachers and the perspective of college admissions officers. I also read dozens of recommendation letters, from the ones that admissions committees loved to the ones that were cast aside as mediocre, useless, or straight up negative about a student. This article compiles the most important lessons I learned through this research and my own work supporting students through the college process. Read on for a discussion ofwhat exactly needs to go into the kind of rec letter that effectively advocates for a student and boosts her admissions chances. First, let's take a deeper look at what purpose recommendation letters serve when they arrive before an admissions committee. The Goal: What's the Purpose of Letters of Recommendation? Admissions officers put a lot of weight on recommendation letters. Especially in selective admissions, when thousands of qualified students are competing for a limited number of spots, reference letters can go a long way toward differentiating one student from another. According to Harvard dean of admissions William Fitzsimmons, recommendation letters are "extremely important" and are read "with great care" (often projected onto large screens in front of the whole committee!). So what are all these carefully reading admissions officers looking for? Two main features. The first is an insightful, in-depth story of the student that reveals both her academic skills and personal qualities. As a teacher, you're in a great position to comment on a student's intellectual curiosity, creativity, and attitude towards learning. Additionally, you can speak to a student's admirable personal qualities, like her sense of integrity, compassion, and leadership skills, to name a few. This in-depth look gives an admissions committee a holistic view of your student beyond the grades and clubs listed on their application. It helps the student come to life. The second main feature that admissions committees typically look for is a student's potential to contribute positively to the college community, as well as to succeed after graduation. In your recommendation, you can state your confidence about a student's success on campus and future achievement. Certain qualities are especially impressive to admissions officers and hint at success in college, though this might vary somewhat by individual. Some of these qualities include love of learning, academic commitment, communication skills, commitment to mastery of a specific skill or area, and leadership capacity. Since these personal qualities may not be apparent on the rest of the application (apart from the student's own personal essay), the letters of recommendation can go a long way toward describing a student's best traits. Plus, they show that a student has teachers who are motivated to advocate for her. Of course, hopefully no one would agree to recommend a student and then write bad, sabotaging things in the recommendation letter. It's generally safe to assume that all recommenders want to support students in continuing their education. But mediocre letters can often be just as bad as ones that are outright critical, and merely "good letters" pale in comparison to excellent ones. So what must go into a letter of recommendation to make it particularly strong and effective? How to Write a Strong Letter of Recommendation The strongest letters of recommendation take time and thought to craft. They're individualized to each student and are thoughtfully revised for word choice and flow of ideas. First and foremost, what content is essential for a strong letter of recommendation? Include Key Content Perhaps the best way to describe what a letter of rec should include is to start out by describing what it shouldn't include. A rec letter should not simply be a restatement of a student's grades, clubs, and awards. All of these facts and figures should already be stated on the student's application. The most ineffective rec letters just repeat a student's resume. Admissions officers are hoping for deep insights into a student's character, rather than a list of data points that could apply to any number of students. This is not to say that recommenders shouldn't mention what a student has achieved or been involved in, but they shouldn't feel compelled to list every single accomplishment. Instead, writers can point to a specific involvement or story that demonstrates something meaningful about the student. For instance, you might be writing about Michael, whose powerful commitment to equality and education led him to establish a Gay-Straight Alliance at the school. In this way, you're discussing something a student has done to illuminate something significant and admirable about his character and motivations. Speaking about his establishment of the GSA is more illustrative than simply stating that he's committed to equality and social justice. So if reiterating the student's grades and activities (ie, resume points) shouldn't go into the rec letter, what should? MIT offers an insightful breakdown of the questions its admissions officers would like answers to in a letter. These questions are a useful guide for recommenders writing to any college. What is the context of your relationship with the applicant? Has the student demonstrated a willingness to take intellectual risks and go beyond the normal classroom experience? Does the applicant have any unusual competence, talent, or leadership abilities? What motivates this person? What excites him/her? How does the applicant interact with teachers? With peers? Describe his/her personality and social skills. What will you remember most about this person? Has the applicant ever experienced disappointment or failure? If so, how did he/she react? Are there any unusual family or community circumstances of which we should be aware? Source: MIT Admissions A recommender doesn't necessarily have to answer all of these questions, but they're great starting points for brainstorming. They shift the focus from what a student does to what a student is like, in terms of her intellectual curiosity, specific skills or talents, passions, and personality. Some other impressive qualities include communication skills, resourcefulness, and innovative problem-solving. Admissions committees often also look for demonstrated leadership and the ability to collaborate with others in an interactive and diverse environment. Beyond these personal qualities, letter writers might speak to unusual circumstances or challenges that the student has faced or survived. These can be especially meaningful to explain a dip in academic performance or to show how a student has overcome hardship. I would advise getting the student's permission before including personal family information, just to make sure she's comfortable with you sharing it. Finally, a recommender may want to demonstrate her own familiarity with the school to which the student is applying. If the school is particularly competitive, then you might express your confidence in the student's ability to thrive in an academically rigorous environment. If you're an alum of the school, then you can believably assert your confidence that the student would be a strong cultural fit. The strongest recommendation letters give insight into a student's intellectual orientation, motivations, and personal qualities. As a writer, how can you rave about your student in a sincere, genuine, and convincing way? One of the best ways to accomplish this is to focus your recommendation on the student's best assets. Highlight your student's most important strengths. Highlight the Most Important Themes Just as you don't have to feel compelled to repeat every grade, club, and award on the student's resume, you also don't have to speak about every quality that makes the student great. In fact, well-rounded students aren't necessarily what the most competitive schools are looking for. While selective schools look for academic excellence in most subjects, what they really appreciate is a student's singular commitment to a specific and distinct area. Developing a "big spike" in a certain area shows passion, dedication, and the ability to sustain long-term focus. As PrepScholar co-founder and Harvard alum Allen Cheng writes, top colleges are looking for students who are going to change the world. They're expecting deep achievement, and the best predictor of that is deep achievement in high school. Therefore admissions committees are especially impressed by a "huge spike" in science, writing, athletics, or whatever your commitment might be. Of course, not all or even the majority of students are applying to Ivy League schools, but the takeaway message still applies. Recommendation letters don't have to present the student as well-rounded and good at everything they do. Instead, they can paint a specific picture and highlight the qualities that are most important to understanding who the student is and what drives her actions. Some letters may highlight that a student is a top scholar, while others may speak to a student's leadership skills. Some may focus in on the student's passion for volunteer work, or her talent in acting, art, music, or athletics. For students with extensive international experience, recommenders may rave about their multicultural, global perspective or unusual maturity and sophistication. Other students may have had to overcome hardships in their life, and the recommender could speak to their resilience and strength as a survivor. As mentioned above, I would suggest discussing this kind of content with the student to make sure she's comfortable sharing it with admissions commitees.All in all, a recommender can brainstorm a list of the student's best assets (with the aid of the student's resume and "brag sheet"), and zero in on the most important themes. What if the student hasn't demonstrated interest in a particular area, but you're excited to see her further explore her interests in college? In this case, you could write earnestly about the student's room to grow and the potential you see in her. At the same time, be careful with this kind of wording, as it may suggest different things to different admissions officers. If you really feel not able or qualified to provide the student with a recommendation that will help her admission chances, then you shouldrespectfully decline or suggest someone else better able to write her letter. Once you've chosen the most important themes to highlight about a student, you can think about specific stories, experiences, or observations that demonstrate those strengths. The best recommendation letters "show," rather than just "tell." Bring your letter to life with meaningful stories and examples. Give Specific Examples Which sentence paints a better picture in the mind of the reader? a) Kate is a strong writer. b) Due to Kate's superlative writing and analytical skills, I'll be using her year-long thesis on representations of gender inJane Eyre as an example of the highest quality work to students in my future AP English classes. The second uses more powerful words, but more importantly it gives a specific example, thereby proving that Kate has strong writing skills. It explains the grounds on which the teacher draws her conclusion that Kate is a good writer. It additionally suggests that Kate can sustain focus in a long-term project and impressed the teacher so much that her thesis became a model for future students. The best recommendation letters support their praise of a student with specific anecdotes and observations. These stories accomplish a few things. One, they support the writer's claims. Rather than just listing adjectives, the writer backs up her description with examples. Secondly, they make the letter more interesting and help the student come to life in the eyes of admissions officers. Officers may be up all night reading through applications. The last thing they want is a generic, boring recommendation letter that blends into all the others. Interesting stories make both the letter and the student pop. Finally, the use of specific stories proves that the recommender is, in fact, qualified to assess the student. The best letters come from teachers who know a student well. Sharing anecdotes and observations prove that you've gotten to know the student thoroughly and your evaluation of her is trustworthy and reliable. In addition to sharing examples, you should take the time to be intentional with your word choice. Consider which phrases and adjectives will present the clearest and strongest endorsement of the student. Dance, words, dance! Use Powerful Words As with any piece of writing, the best recommendation letters are eloquent, clear, and don't fall into the trap of cliches. Calling someone a go-getter with a heart of gold who leaves no stone unturned and is a friend to all may elicit a yawn or eye roll from the admissions officer. Often finding just the right word happens in the revision stage. Check if you wrote interesting when creative or innovative would work better. Keep an eye out for nice when you meant to dive into a student's unique empathy or compassion for others. Perhaps you wrote hard worker when intellectual risk-taker would more accurately describe the student. Some words and phrases that can be used to described a student's academic strengths includeinsightful, analytical, curious, observant, innovative, or mastery of a specific subject area.Others that fall more in the arena of personal and professional strengths includemature, flexible, generous, empathetic, leader, versatile, ethical, motivated, ambitious, resourceful, and strong communication skills. Admissions officers have read hundreds, if not thousands, of recommendation letters, and they're used to reading between the lines. Be intentional with your wording so you don't accidentally communicate something negative about the student. For instance, a phrase like "leads by example" or "excels at working independently" could indicate that the student keeps to herself and has trouble working with others. While it's more important to be authentic and not worry too much about what an admissions officer may or may not think, this mindset can help you be purposeful with what you say and how you say it in your letter. You can also keep an eye out for sounding over the top with your phrase. While the best letters rave about their students, they have the examples to back up their praise. Simply listing superlative adjectives could come off as overblown and insincere. A second technique that may impress admissions officers is the use of a high ranking. Rank the Student Highly, When Appropriate Consider these ranking statements: Carla is the most talented and driven math student I have taught in my twenty years at High School High. James is one of the top three students I have ever had the pleasure of teaching. An impressive ranking, like the two above, certainly communicates a strong vote of confidence in a student, especially if it comes from a teacher with hundreds of students to compare her recommendee to. If your student is applying to a selective or Ivy League school, then a powerful ranking can go a long way toward testifying to a student's outstanding achievement and qualities. On the other hand, a ranking like "above average" or "relatively strong effort compared to her peers" may do more harm than good. If you can genuinely provide a statement of high ranking, then you can help the student by including it. If not, then it's probably advisable to leave that kind of statement out of your letter. Apart from a statement of ranking, there are a few other key components to include in your letter of recommendation. While you can be creative and customize your letters to each student, there are a few essential pieces of information that you should include in all your letters. Include all essential elements. State All Essential Information There are a few necessary pieces of information to include in all recommendation letters that I touched on briefly at the beginning of this article. The first is an explicit statement of who you're recommending. If you can customize your letter for each college, all the better. Second, you should state who you are, your position at the school, and the contexts in which you've gotten to know the applicant. If you've gotten to know the student both in class for a year and as editor of the school newspaper, then this shows you've taught and supervised her in different contexts and are especially qualified to evaluate her. Admissions officers usually prefer recommendations from junior year teachers, as they had the student recently and for a whole year. A senior year teacher probably doesn't know the student very well yet, and sophomore and freshman year was too far in the past. Exceptions to this general rule include having the student for more than one year or supervising her in other capacities, like clubs or sports. You can begin the letter with a creative or catchy hook, or a more straightforward statement of endorsement, as long as you include these key components in the introduction. Here are a few examples. It is my great pleasure to provide this recommendation for Kate, who I enjoyed teaching and getting to know as her th grade AP U.S. History teacher. I have known Joe since 2012 in my position as Lincoln High School's Biology teacher. I am delighted to write this recommendation for Rosa, whom I have known for two years as her Psychology teacher and academic advisor. Please accept this letter as my enthusiastic endorsement of Chris, the top student in my th grade AP Chemistry class. After introducing the student, your relationship with her, and your statement of recommendation, you can go on to provide your evaluation, while keeping in mind the above mentioned suggestions, like focusing on important themes and using specific stories, powerful language, and a statement of ranking. If you want to balance out your recommendation by presenting a weakness, I would suggest doing so in a mild way, perhaps with an explanation of how that weakness could be turned into a strength. In your letter's conclusion, it's a good idea to restate your support for the student, while also talking about how you envision the student being successful at college. Admissions officers want to build a strong, dynamic, and diverse class with a range of abilities and interests. By attesting to the student's potential for future success and contributions at campus, you can reassure admissions officers that she is a student they want at their school. Finally, you can conclude your letter with your contact information and an invitation to call or email you with any further questions. Use an official letterhead, and welcome them to get in touch for any further discussion of the student. To sum up, let's go over the do's and don't's of writing recommendation letters for students applying to college. Key Points to Remember Do: Include key content, like who you're recommending, who you are, how you know the student, and what makes you qualified to evaluate her. Be enthusiastic in your recommendation, discussing both a student's academic ability and potential and her character and personality. Highlight a few key qualities that you think are essential for admissions officers to understand who the student is and what she can accomplish. Use specific stories, examples, and anecdotes to support your evaluation. Be intentional in your word choice, making sure to powerful words and phrases and to avoid cliches. Provide a high and impressive ranking, when applicable. Conclude with a strong statement of support, vision of the student's future success, and invitation to the admissions committee to follow up with you if need be. Don't: Simply repeat resume points or quantitative data that are already listed on other parts of the application. Cast too wide a net and end up saying very little, because you tried to say too much. List adjectives without having examples to back them up. Use generic, bland, unenthusiastic language or cliche statements. Use similar letters for more than one student, especially if the students are applying to the same schools (the same admissions officers will see this!) Agree to provide a letter of recommendation unless you can honestly recommend a student. Finally, not all students develop strong connections with their teachers, perhaps because they have trouble participating in class or their school has a large teacher to student ratio. To help you write your recommendation, students may provide a "brag sheet," where they talk about their goals and what's important to them, as well as a resume. If you need more information or time to talk to the student, it can help to meet with her and have a conversation or two. I always found the easiest letters to write were for students who were open and eager to share their plans and personality. If you feel you haven't gotten to know a student as well as you need to to write a compelling and insightful letter, then it may help to elicit her thoughts and feelings, as well as make time to get to know her better. As long as you have the raw materials, in terms of a good relationship, stories, and observations, then you can use these suggestions and examples to craft a thoughtful, customized letter of recommendation that will help her get into college. As you write, remember your mission: to differentiate the student as a unique and impressive candidate, to shed light on both her intellectual and personal qualities, and to give admissions officers a holistic view of the person that will show up on campus in next year's class. What's Next? One of the most helpful resources for me as I wrote recommendation letters for students were examples of great and bad letters. Check back soon for our articles with great letters, bad letters, and a suggested recommendation letter template. While recommendation letters are important for all schools, they must be especially outstanding to help a student get into the Ivy League. Check out our complete guide to Harvard recommendation letters (coming soon). Want to improve your SAT score by 240 points or your ACT score by 4 points?We've written a guide for each test about the top 5 strategies you must be using to have a shot at improving your score. Download it for free now:

Who Own's History Research Paper Example | Topics and Well Written Essays - 1250 words

Who Own's History - Research Paper Example Reference to history is part of humanity. It is quite hard for the society to move without visiting the history of yester years in developing policies today. Historians define history as events or scenes that occurred in the past. Past is not distinct, thereby leading to the question who determines history. The question may look cheap but quite nagging. Politicians make their references from historic events. They take there time to study historic events which had greater influence to human life, develop the event to suite their current conditions and unroll it to the society. This reason has led many people argue that history would reoccur in ones lifetime. Largely, the statement makes great sense in human life. The society owes a lot to history because the governance of the day depends on the governance of the previous day. Many people have taken their time to study what took place before their existence because the life of a man is history. Some documentation about history argues t hat a man would be ignorant if he does not take his time to explore what happened before he was born. The progress that the society boost of could only be realized when history is tabled. For instance, how would a person know his great grand father who died before he was born if history does not exist? Some people fear to study history arguing that historic events are past, yet they fail to recognize that history has influenced their lives today. This paper seeks to answer the question who determines which history is anointed as the true history. The quest for who determines which history is anointed as the true history leads to explorations of events that took place in the past. Eric Foner took his time as an historian to evaluate and determine who own history. He came out with his argument, which indicated that each individual in the society has a role in creating history. Studying history provides an opportunity for owning history. The study of the past helps in shaping the futur e by dictating the actions of today. The validity of this statement lies on the role that the government plays in the society. The government has its powers upon the people, yet it cannot exist without the people. Mr. Foner’s book who own history explores the nature of life in American history, South Africa and Soviet Union. His book provides an insight why there is no socialism in America. He goes a head to point out the importance of history in the community and the world. In the beginning of his book, Foner describes his early life in communist family. He started seeing the social and political gap that existed in America, though people claim that America is a land of liberty. The communist fight against racism influenced his life. Foner’s family had portrayed concern to the blacks whom the American white neglected or viewed as second-class citizens. Foner learnt that a person’s commitment in pursuing social justice would infuse the person’s view into history. Many articles and books that people read provide some element of truth to Foner’s view. Rising in the societal rank would expose a person to be remembered in history. Foner took this opportunity as an insight into studying history and changing the society. He took the road to academic success a means that would bring him to the limelight of history. Foner provides the history of America in his book by pointing out the social issues in the American society. He paints America as a nation that has condoned racialism under the guise of the western styles (Foner 157). His history is against the American, capitalists and democratic zeitgeist. The book portrays Foner as a left thinker. The book points the rise of Ronald Reagan and failure of the government to sustain the economy. He points the

Emirates Airways Essay Example | Topics and Well Written Essays - 1500 words

Emirates Airways - Essay Example The company also has advantages gained from operating from Dubai since the employees pay is not taxed. The company invests heavily in the training of its workers and it was the first airline to launch a flight simulation course for its cabin crew. The training the employees receive also assists in building the customers experience on board the planes and also the employee’s future job marketability. Due to the cosmopolitan nature of the 48,000 employees as well as the global aspect of its operations, the company has consistently insisted on a non-unionization policy though this is still under further deliberation (Emirates, 2012). Planet Emirates airlines have led from the front where environmental responsiveness is concerned. Recognizing that the airline industry is responsible for over 2% of the global carbon emissions, the airline launched it ‘Environment’ program in August 2008 to streamline the green operations of its worldwide services. This program has been successful so far with new planes being sourced from eco-efficient companies and the first of these was an Airbus A380 (GreenAir, 2011). The staff has been trained in eco-efficiency with vibrant awareness campaigns and ambitious internal targets which have helped cut internal energy wastage and consumption by 37% in the past three years. The employees have been trained on measures aimed at increased waste recycling. The company boasts of starting is environmental responsiveness and sustainability measures well before it became a norm when in 1997, they sponsored the Dubai Desert Conservation reserve (Emirates, 2010). Apart from internal measure s, the company also sponsors many events and initiatives worldwide that are aimed at environmental conservation such as the Wolgan resort in Australia. Inside an Emirates plane, one will encounter one of the most eco-friendly kitchens with paper recycled being over 110 tons (GreenAir, 2011). The planes adopt navigational techniques that help minimize emissions and fuel usage as well as prevent time wastage. The Profit According to the company’s financial report (2013), the company has been consistently delivering a profit for 25years and its operations have been growing year in year out. In the 2012/2013 year the company reported an operating profit growth of 56.6%. The owner attributed profit grew by 52% to peak at AED 2,283 Million. This was against a backdrop of increased fuel costs as well as persistent pressures on the revenues. The crises in the Middle East, the volatile major currency exchange rates, as well as a weakened environment economically were other factors tha t threatened the company’s profitability. The company managed to grow the funds of its shareholders by 3.2% to stand at 10.4%. The stakeholders Emirates airline is the world’s largest air cargo carrier in terms of weight (Hagey, 2009). The

Canadian Cinema Essay Example | Topics and Well Written Essays - 1000 words

Canadian Cinema - Essay Example Mostly, his films follow a non-linear plot structure meaning that events are placed in a sequence manner to bring out emotional reactions from the audience by withholding key information. Most of his films end with opretic emotional and are mostly rooted in the romantic search through intimacy. David’s style in filmmaking involves exploring people’s fears of body transformation and infection. He tries to combine psychology with physical. From the viewer’s point of view, of of Egoyan’s work has been highly influenced by cronenberg’s sense of remoteness from emotions in his style and narrative. Line of specialization Atom Egoyan is one of internationally recognized figure is known as a stage director and a film maker. On the other hand, David Cronenberg is a known as an actor, film maker and screenwriter. The only similarity between these two Cinema Icons is that they are both filmmakers. Career and commercial success Egoyans career can be classified as pre and post Exotica. Prior to Exotica, the first major release in America, Egoyan was only recognized in Canada for his ultra-low budget films which the government subsidized partially. Such films include Next of Kin (1984), Speaking Parts (1989) and Family Viewing. Exotica, was first produced in the year 1994. The release of Exotica in 1994 made him gain local and international recognition as it marked a transition point in his artistic work. In 1997, he made another film that gave rise to international recognition called The Sweet Hereafter based on an American Novel by Russell Banks. The film made him the winner of 8 GENIE Awards in Canada. In 1998, he was nominated for two awards at the Hollywood academy awards after the release of the sweet hereafter ... In 1998, he was nominated for two awards at the Hollywood academy awards after the release of the sweet hereafter Awards David Cronenberg has several awards. In 2004, he was named 2nd best director in the history of genre by the science Fiction magazine, strange Horizons. In the same year, he was listed 9th among world’s best 40 directors by the guardian. In the year 2007, he was named 17th greatest director by the Total Film. Aton Egoyan has won four awards at the cannes Film and Toronto International festivals. In april 2012, he received TARA Awards. History of studio D It was created as a branch of the National film board to make films and documentaries for and about women in Canada. This happened in 1974 when Kathleen Shannon gave this idea as a recommendation to the Canadian parliament. Kathleen had joined NFB in 1956 and was among the more influential persons who fought for the improvement of the status of women in the board. Initially women occupied a minority role at t he NFB and were give duties as support stuff instead of key roles such as film directing and production. In that year 1974 with the anticipation of the a world’s women day she presented the idea of creating a new studio that would be dedicate to women and their contribution in the film making, to the board. This created a motivating factor for the women working at the NFB to demand for changes and pressurize the government and the public sector to reconsider and improve on the position of women in these institutions. Shannon was then appointed as the pioneer executive producer of the studio d. Some of the things that set studio D films aside from other NFB films Iconic women documentaries production films created by NFB since it was dedicated to development of films

Analysis to look at Red Bulls strategies

Analysis to look at Red Bulls strategies Red Bull has turned itself into a multinational company that offers a product that enhances the mind and the body. Their method of managing their internal and external situation and circumstances has become an interesting topic for many. Thus we conducted some analysis to look at Red Bulls strategies, and especially the international strategies. The external analysis was a mix of positive and negative observations, for example they have the advantage of the customer loyalty and the production cost, and however, they are in the territory of major players in the beverage industry which put them at risk. Nevertheless, the industry analysis and peer review helped to shed some light on Red Bulls external report, where we can see a substantial growth in the industry and Red Bull headship in the energy drink market. Through the internal analysis we observed that Red Bull leads a proactive approach towards their business by adopting conventional and unconventional methods to expand their horizons. Through the value chain model, we observed that Red Bulls internal marketing and sales strategies have shown ground breaking success on international scale. Moreover, the HR has accomplished to attract the right candidates to achieve the required goals, simple because they are young and know the young target market exactly. The generic strategy analysis of Red Bull has presented Red Bull a differentiated product within its market and a focused-differentiated product within the beverages industry. The norm is that any kind of differentiated products target few selected customers, however, Red Bull did become selective but became massively popular among the youth, and hence, they produce over 1 billion cans each year. The SWOT analysis they was conducted on Red Bull has crystallized some Weaknesses and threats. However, the Strengths and Opportunities outweigh the downside of Red Bull; moreover, the Weaknesses and Threats that Red Bull faces can easily be managed and fixed by Red Bull. We can safely conclude that Red Bull has adopted the right target market and the right method to communicate with the target market. More interestingly, we can see that Red Bull has adopted a product and especially a marketing strategy that can easily be copied to different counties and culture. In other words, it has spoken the language of the youth. History Background History A red cape is not always necessary to attract a bull towards you; nowadays it has become available in a can in the hypermarket, supermarket, grocery and the club near you. This all has become possible thanks to a visionary man called Dietrich Mateschitz, who is the discoverer, modifier, and introducer of the internationally famous drink, Red Bull. It all started in Hong Kong, in 1982, when Mateschitz was at the hotel bar sipping a famous local health tonic. While he was drinking he had a vision of marketing an Asian drink in the western countries. About two years from the vision, the Austrian Mateschitz teamed up with a Thai business man called Chaleo Yoovidhya to produce this product. Together they fiddled with the product, to take out the syrup nature of the product and make it fizzy. Canned in a silver and blue container, with a brand the shows two red bulls going head-to-head against each other, hence the brand was named Red Bull. (Red Bull Founder Rides Wave of Success) In 1987, the product was then taken to Austria where it had its first groundbreaking success in no time. In started going international in 1992, when they entered Hungary. Red Bull is currently active in over 100 countries, energizing the population and creating competition as they go along. One source mentioned that there are over 150 energy drink brands, however, all inferior to the mighty Red Bull (A REFRESHED CREW IS AN EFFICIENT CREW). With over 1 billion cans sold each year, Red Bull controls 70% of the worlds market share of energy drinks. Background Red Bull became strong when they created a high quality drink that is only made in Austria. Furthermore, all of its ingredients are synthetically made in pharmaceutical companies to grantee high quality and safety. Moreover, due to the ingredients of the product, it is said that Red bull (Red Bull FAQ): Improves performance Improves concentration and reaction speed Improves vigilance Improves emotional status Stimulates metabolism However, the main reason for the success of Red Bull is in its advertising style. Red Bull tends to spend very little on conventional or traditional marketing tools, like TV and Print ads. Their marketing strategy is usually out of the box and creative. Red Bull tends to be more active in sponsoring extreme spots and giving away samples in local events. Due to the fact that Mateschitz has been involved in Formula One racing for more than a decade, he used the events to draw attention to his brand. In addition, he sponsored the World Stunt Awards, an annual fund-raiser to help injured stunt workers (Red Bull Founder Rides Wave of Success). Moreover, some observers say that Red Bull uses the anti-branding method of advertising, where they broke the usual method of marketing and branding. Actually what they did was use the buzz marketing strategy or better known as word of mouth. With this strategy, they associated their brand with the youth culture and extreme and adventure-related spo rts, such as motor sports, mountain biking, snowboarding and dance music. Thus they targeted their brand directly to people from Generation Y, the so-called millennials: people born after 1981 who were believed to be cynical of traditional marketing strategies (A Look at a Key Feature of Red Bulls Business). The Buzz over Red Bull among the youth and their underground attitude has created Red Bulls reputation as the drink within that community. That is why Red Bull continues to use Viral marketing internationally, where the company would rather restrict the supply of Red Bull and not advertise it, expecting that growing numbers of target consumers to catch the bug and its reputation would spreads. Through this strategy, Red Bull has successfully captured 70% of the à ¢Ã¢â‚¬Å¡Ã‚ ¤1.6 billion market (A Look at a Key Feature of Red Bulls Business). External Analysis Porter Five Force Analysis The external analysis is one of the most important steps that a company should take to achieve to its goals and objectives. Moreover, for taking this step we should be aware of the essence of formulating competitive strategy which is related to company and its external environment. Also, we know that the relevant environment is very broad; encompassing social as well as economic forces, the key aspect of the firms environment is the industry or industries in which it competes. In addition, taking care of industry structure which has a strong influence in determining the competitive rules is very important because it includes the game as well as the strategies potentially available to the firm. Forces outside the industry are significant primarily in a relative sense; since outside forces usually affect all firms in the industry, the key is found in the differing abilities of firms to deal with them. Michael porter has offered a unique framework for make an easy way to analyze. Michae l Porters framework for industry analysis is described in his book Competitive Strategy (1980). In this book Porter claims that there are essentially five forces which determine the underlying structure of an industry. Rivalry among existing competitors, buyers, suppliers, potential entrants into the business and Threat of substitute products are those five forces which can have positive or negative effects on industry structure by making the industry more or less competitive. Potential Entrants In this case the potential competitors of red bull are soft drinks companies, which can produce energy drink with out adding bubbles. If the barriers of entry are high, it is difficult for potential competitors to enter the market. Three main sources of barriers to new entry: brand loyalty, absolute cost advantages, and economies of scale. Brand loyalty Due to the done research, innovation in creating new energy drinks, proper and profession advertisement, holding many special events and sponsorships, and having high quality for its products makes Red Bull as well known brand with a strong brand loyalty which is a barrier for any new entrant to enter the energy drink industry to compete with it. Cost advantage According to the Michael Porter, normally cost disadvantage is a big barrier for companies to enter an industry as new entrants because it can be cost advantage for existing companies in that industry. Also, companies with the help of cost advantages can compete and beat their competitors very easily because usually it is difficult for new entrants to match their companies with the lower cost structure. Therefore, Red Bull because of Red Bulls superior production and operation processes, and their experience in the energy drink industry, and control of its inputs according to their experience in producing red bull drinks, benefit the cost advantages with keeping its quality in the high level. Although there are many energy drinks existing in the industry with the lower price rather than Red Bull, as quality aspect they have not cost advantages both in quality and price, so Red Bull is steps ahead from its competitors in this case. Customer switching cost In food and beverage industry there is no switching cost for costumers with considering the level of quality, therefore it can be considered as threat for existing companies in this industry. In this case, Red Bull is not exceptional, so they need to keep their quality at the same level to not loosing their market share by coming new entrants because it is real threat for them. Government regulations One of big issues and always concerns for companies which like to go internationally is government regulation, also, in this case some Europe countries have problem with selling Red Bull and have tried to ban it. They claim that Red Bull was the cause of death of people in those countries. France, Belgium, and Sweden ban using the mixture of Red Bull and alcohol. So, it can be a threat for them in taking the market share and having a bad image for their brand. . (French Ban on Red Bull (drink) Upheld By European Court) Intensity of Rivalry Rivalry in some industries is characterized by such phrases as warlike, bitter, or cutthroat, whereas in other industries it is termed polite or gentlemanly. Energy drink industry has an intense rivalry because of a number of interacting structural factors: Industry competitive structure Due to the competition in the energy drink market, Red Bull focuses on non-price competitive weapon like offering exhilarating events, high quality products and sponsorship. In contrast with other competitors Red Bull attract more costumers to its company by growing in 45%marketshare  [1]  . Accordingly Red Bull has a major influence on its competitors performance in the industry because Red Bull is one of the pioneers in energy drink industry and many companies try to obey and consider Red Bull as benchmark. Industry demand In the energy drink industry, because of the various proper advertisements to encourage people to use and drink energy drinks (giving the image that people can fly) the demand for drinks is increasing  [2]  . Thus, this is a good point for the company because there are lots of opportunities for every company to fill the current demand and rivalry tend to reduce in the industry, also there is space for everyone to jump in enter the industry (growing stage), and the profit of the company is going to increase which is a goal that every company is seeking it. Buyers Having strong and stable costumers are suppliers and producers concerns, producers like to have costumers with large quantity level of ordering and stable financial status basically in energy drink industry especially Red Bull costumers (buyers) are wholesalers and big retailers. These buyers buy the energy drinks through the company or its representatives, and resell them to supermarket, bars, restaurants and end users. Red Bull faces buyers with high level of bargaining power, and it is real risk for Red Bull. Main reasons for this high bargaining power of buyers in this case are; the switching costs in the energy drink industry are very low. So, Red Bull buyers can switch from Red Bull to other energy drink companies which produce it with lower prices without any difficulty. Also, in most cases energy drink buyers (retailers and wholesalers) purchase products in large quantities, and it is obvious that the more buying in quantity, the more bargaining power the buyer has. So they c an use their power to reduce the cost of energy drinks. Suppliers The bargaining power of suppliers is the same story like bargaining power of buyers but from other side. Red Bull company has both kind of suppliers as bargaining power, some very strong and others weak, so they can balance between them. For instance, the supplier of Glucuronolactone is Glaxo Smithkline Company. Red Bull energy drink buys their Glucurnopolacton inputs from this company. So the bargaining power of this supplier is very high on Red Bull. But the other ingredients are assembled from several small suppliers, and Red Bull has the bargaining power on them. Also, Red Bull has many channels and substitutes suppliers for its normal raw materials, so they can switch from any supplier to cheaper and more flexible one. Substitutes All producers always carry the concern of substitute products for their products and always looking for ways to protect and survive themselves from this phenomenon. Energy drink industry isnt an exception, so players in this industry always try to keep level of quality high, convenience price and other thing which may make costumers more satisfy. Coffee industry can be a threat for energy drinks because of the existing caffeine in coffee and it can be a powerful potential product substitute for energy drink. Therefore, Red bull must take care of its pricing strategy and product quality to keep its costumers and satisfy them more day by day which they were successful due to reports not only Red Bull could protect its products against other substitutes but also, they have increased in their market share in US market by 45%  [3]  . Industry Analysis and Peer Review Industry Characteristics Beverage industry is divided into many categories such as alcoholic vs. non alcoholic, (hard vs. soft drinks) and within soft drinks still there is other segmentation such as carbonated soft drink (CSD) and non carbonated soft drink. Carbonated Energy Drinks account for less than half of the total volume. This figure is heavily skewed however by the popularity of still brands in Asia (Canadean Press release) According to Beverage Digest, in 2004 the U.S. non-alcoholic refreshment market totaled 14 billion cases (192-oz). Carbonated soft drinks made up 73.1% of the total with non-carbonated products comprising 13.7% and packaged bottled water accounting for 13.2%. Americans spent roughly $92.9 billion annually on refreshment beverages.  [4]   Energy drink is a relatively new product introduced in 80s and has been growing noticeably with the market more than doubling in size since 1998 (Canadean Press release  [5]  ). The following chart is evidence of this inevitable growth and the attraction of this growth for drink manufacturer. The industry has been experiencing a significant growth and still growing at the speed that draws the big players in soft like Coca Cola drink to enter to this high margin business. Food and beverage market are critical enough that out of 100 new product development 90 NPD fails. The failure results from a poor interpretation of consumers trend and translation of those to opportunities  [6]  . Austrian company, Red Bull, as a pioneer trend settler has made its fortune from their unique strategies in advertising, marketing and other products characteristics such as Packaging, Flavor, color and Product claim. Global consumption According to Beverage digest report, Asia is the largest leading market in consumption of energy drinks followed by Western Europe and North America as the second and third markets. Asia has been loosing some of 20% of its market share is past 6 years. However, this decline has been offset by the second and third market mainly due to the steady growth in market of carbonated E.D in North America. North American market is now almost 40 times greater than it was in 1998 Peer Review In North America today more than 200 energy drinks existed in US. According to bevNET.com, after a rigorous marketing research the best energy drinks are AMP by Pepsi Cola, KMX Red by Coca-Cola Company Red Bull by Red Bull North America. Red Bulls market dominance seems assured. No other competitors have either the distribution channels or, more importantly, the posture of rebellious infamy to be considered real threats  [7]  . Year 2001, in UK energy drinks market 21 new drinks  [8]  have been introduced that would have force the red bull into a competition. However, red bull can still enjoy being a market leader. In the following table there are representations of top 14 non- alcoholic markets where some of them are in the specific market of the energy drinks. Coca-Cola (Juice, Soft Drinks, Water) ($21bn) Suntory (Water, Soft Drinks) ($4.4bn) Nestle (Coffee, Soft Drinks, Water) ($19bn) Starbucks (Coffee) ($4.0bn) PepsiCo (Juice, Soft Drinks, Water) ($10bn) Sara Lee (Coffee) ($2.7bn) Kraft Foods (Coffee, Powdered Drinks) ($4.6bn) Tchibo (Coffee) ($2.7bn) Unilever (Tea ) ($4.5bn) Red Bull (Energy Drinks) ($1.6bn) Cadbury Schweppes (Soft Drinks) ($4.5bn) Cott Corp (Juice, Soft Drinks) ($1.4bn) Danone (Soft Drinks, Water) ($4.5bn) Ocean Spray Source: http://www.mind-advertising.com/sectors/sector_softdrinks.htm Industry Life Cycle Energy drinks were originally pioneered by Asian companies, but they became popular in Europe the late 80s with the arrival of Red Bull  [9]  . There are more than 200 energy drinks existed in US market only and this figure is increasing due to the high margin of this business. In 2004, carbonated soft drinks posted the growth of 1% which is unlike its usual trend, case of growing 2% to 4%. Noticeably, this inevitable growth was driven by Diet and Energy drinks  [10]  . While other carbonated drinks posted volume change of one Digit, brands like Red Bull and Hansen Natural reported the 45% and 56% of positive volume change in 2004. The market, now estimated to be worth $10 million, has been predicted to grow to $300 million or even as much as $2 billion in the next few years.  [11]  Double digit growth in the market is the main factor contributing to Energy drinks life cycle in its embryonic phase (growth). Since the market is not old enough, the number of players are increasing and even the Coca Cola and Pepsi are the new entrant which add to the well-built assumption of embryonic phase. Brand loyalty and high expectations are still questionable in this stage and its because the consumers are still exposing to new products and new claims. Thus, players are fighting for product feature extension such as low-carbs and sugar free plus new products claims such as improve concentration, reaction time and endurance.  [12]   After introduction of Red Bull in late 80s, industry went to an introduction phase. By 1998, the size of the industry doubled and still growing with a fast pace following highlighted area in the graph is an approximate stage of the life cycle at the moment. Internal Analysis Value Chain Primary Activity: Inbound outbound logistics Logistical issues at Red Bull in of high importance. Due to the fact that all ingredients in the Red Bull drink is synthetically made by pharmaceutical companies, they make sure that their products are carefully handled to maintain the quality and avoid unnecessary costs. Red Bull always makes sure that they align with premium logistics provider to achieve their strategic goals. Red Bull aims to have web-based visibility on their supply chain, thus they base their logistical activities or selection on: Flexible warehouse network Transportation management capabilities Strong information technology offering With 1,600 employees working for Red Bull world wide (Gulf News, Red Bull plans to set up Dubai plant), Red Bull required those standards as they are experiencing year-after-year of high growth, which make the inventory forecasting and management challenging. That is why logistical issues have become increasingly important, and that is why they choose to outsource the logistics to companies that can comply with their network of multi-client warehouses needs (Red Bull OH Logistics). Interestingly, Red Bull uses small distributors in small regional markets, if those small distributors dont perform up to Red Bulls standards they establish a warehouse and push young people to stuff their vans with Red Bulls product and distribute it every where. This way, the small distributors generally break even within three months and are profitable within six (A Bulls Market The marketing of Red Bull Energy Drink). Primary Activity: Operations There is little information about the operations process of Red Bull. However we will enlighten you with the contents and brief information about the packaging company that Red Bull deals with. The great product which is provided by Red Bull one of its main elements of success. Known for improving performance, improving concentration and reaction speed, improving vigilance, improving emotional status and stimulating metabolism, Red Bulls secret is in its ingredients. The ingredients in each Red Bull drink (250ml) consist of: Taurine (1000mg) Glucuronolacton (600mg) Caffeine (80mg) Niacin (20mg) Vitamin B6 (5mg) Pantothenic Acid (5mg) Vitamin B12 (0.005mg) According to Red Bull, It is a combination of all the ingredients together, which result in Red Bulls benefits (Red Bull, Ingredients).. The packaging process of Red Bull is fully done in Austria. And the supplier of Red Bulls cans is Rexam, and they are considered to be the worlds largest provider of beverage cans. Rexam manufactures different types of cans for different industries, however almost half of their revenues come from Coca-Cola and Pepsi Cola. Moreover, industry estimates present that Rexam gained about $22 million from the sales of Red Bull cans (How Does Red Bull Package Its Product?). Primary Activity: Marketing and Sales: With the control of 70% of the à ¢Ã¢â‚¬Å¡Ã‚ ¤1.6 billion market (about à ¢Ã¢â‚¬Å¡Ã‚ ¤1.12 billion), Red Bull has achieved all of this through intensive unconventional marketing strategies. Targeting young people, mainly the Y-generation, Red Bull has utilized eccentric marketing tools that has extremely effective on the target market. The strategy of sponsoring local activities like the Red Bull music academy in the USA, parachuting in South Africa, Go-Karts in Kuwait, and many more in different countries has achieved its target of attracting its target market which gets excited when viewing such sports. Some of the strategies used for marketing Red Bull include: Using pick-up trucks as mobile displays, painted blue and silver with a giant can of the drink mounted on top of the vehicle. Designed to be eye-catching, these devices were aimed at promoting the red bull brand as youthful and slightly off-the-wall. Cans of the drink were also given out free to people on the street who had been identified as being in need of energy. Red Bull was given to club DJs, empty cans would also be left on tables in hot spots such as trendy bars, clubs and pubs. Secondary Activity: Technology The information about the technology that Red Bull uses was quite scares. However we could safely say that Red Bull little activity done on their RD side because Red Bull does enjoy any sort of economies of scale. Red Bull has only one main product, which is the Red Bull energy drink and recently they introduced the new Red Bull energy drink sugar-free. Hence, the main difference between the original Red Bull drink and the sugar-free drink is that it has 0g of sucrose and 0g of glucose, where the original product has 21.5g of sucrose and 5.25g of glucose. Moreover, each sugar-free drink has only 8 calories (EU)/ 10 calories (USA), yet it does not loose any of its energetic effects (Red Bull, Ingredients). Secondary Activity: Human Recourse Red Bull is famous for practicing what they preach, especially when it comes to recruitment. Due to the fact that Red Bull promotes their product as a Hip and young product, they make sure to recruit staffs that are young, in touch with youth culture, dynamic and innovative. For example, they achieve that by recruiting university students as student brand managers to promote its product among young student groups (What Sort of People Work For Red Bull?). However their recruiting does not happen by Red Bull themselves, but they makes sure that it is implemented by all of the outsourced activities. However, it is known that most of Red Bulls 1,600 employees are marketing experts and are the real movers of the Red Bull drink (Marketing Eye, Red Bull Car). Group Customers and Market Segmentation As it is known any successful company should have a certain customer group. The customers that were targeted by Red Bull were the ones that were looking for excitement, alertness, and concentration depending on the age, status, and lifestyle. Four consumer categories were Red Bulls target under the age of 16-30: students, club people, sport people, and employees. College students were the main target of Red Bull. Since college students look for something that would enhance their concentration on doing their assignments and projects, and staying overnight for studying for exams then Red Bull is the best solution for them. It would improve their concentration in their studying Moreover; Red Bull has used this group to enhance their promotion. According to Biz/ed, throw parties those students were emboldened to market the product in the campuses of the universities as what they call them student brand managers. Those students collect the information and make a report of a market data research to the company. Depending on that strategy and the youth generation (high school and colleges students), Red Bull was able to spread the reputation and the popularity of the drink and concentrating on supplying the product rather than applying the traditional marketing ways of promotion (A Look at a Key Feature of Red Bulls Business). The second category of Red Bull customers are the night club people, since the drink has some substances that would increase the persons emotional status. Moreover, Red Bull is offered in the nightclubs depending on the cultural background. For example, nightclubs in Dubai offer Red Bull for the people who do not drink alcohol like the Muslims, which made it a major substitute for alcohol to that group. However, Red Bull is still individually mixed with alcohol to create both the Red Bull highness and the alcohol sensation. Furthermore, Red Bull has also made music events for those groups of customers like the Red Bull Music Academy in 2005 in Seattle, Washington in the United States. (Red Bull Music Academy 2005) For the physical exertion that the drink offers, Red Bull has also promoted the product for the sport people. Among those people, there are the athletes, the racing drivers, the airborne-sport people, water-sport people, the bikers, the skateboarders, and the skiers. Red Bull highly endorsed this group with many sport festivals, and one of the famous one among those is the Red Bull Dolomite Man that took place in Austria in 2005. (Red Bull Dolomite Man) Red Bulls minor groups are the white-collar and the blue-collar workers. Red Bull can support white-collar workers to concentrate more on the job to improve their performance, and it would also help them stay overnight if he or she needed. The drink would also allow the blue-collar workers to work extra hours with out the feeling of exhaustions for the physical exertion that the drink provides. However, Red Bull did not concentrate on this group, so there were no special efforts directed towards them. Within the four groups, there a considerable amount of customers who look for diet product. For that category, Red Bull produced the sugar-free Red Bull to combine the diet customers with rest of the customers that are within the four groups. Business Level and Generic Strategy In the generic strategy Red Bull there are two views, there is a generic strategy from energy drink market perspective, and there is a generic strategy from soft drink market perspective. From the energy drink market perspective, since Red Bull has few economies of scope, the strategy adopted by Red Bull to follow is differentiation. The price of the drink is about 5Dhs in the UAE, which shows the clear differentiation of the product, especially in a market where every body is competing on the same customer segment. According to Biz/ed, Red Bull was able to build a strong brand image through: using Red Bull cars that had big cans on them, giving free cans to people, and providing Red Bull cans to club DJs (A Look at a Key Feature of Red Bulls Business). This strategy made Red Bull to be the market leader of 70% market in the energy drink market. From the soft drink market industry wide perspective Red Bull applies the Focused-differentiation generic strategy. Red Bull has a very good brand image in terms of soft drinks industry. The drink can only maintain this image through focus-

Relationship between Fiction and Reality Explored in The Things They Ca

Relationship between Fiction and Reality Explored in The Things They Carried      Ã‚  Ã‚   In many respects, Tim O'Brien's The Things They Carried concerns the relationship between fiction and the narrator. In this novel, O'Brien himself is the main character--he is a Vietnam veteran recounting his experiences during the war, as well as a writer who is examining the mechanics behind writing stories. These two aspects of the novel are juxtaposed to produce a work of literature that comments not only upon the war, but also upon the actual art of fiction: the means of storytelling, the purposes behind them, and ultimately the relationship between fiction and reality itself.    Through writing about his experiences in Vietnam, O'Brien's character is able to find a medium in which he can sort through his emotions, since "by telling stories, you objectify your own experience. You separate it from yourself. You pin down certain truths" (158). He does not look upon his stories as therapy--he recounts his stories since they are a part of his past, and who he is now is the direct result of them:   Forty-three years old, and the war occurred half a life-time ago, and yet the remembering makes it now. And sometimes remembering will lead to a story, which makes it forever. Stories are for joining the past to the future. Stories are for those late hours in the night when you can't remember how you got from where you were to where you are. (38)    O'Brien's character makes several comments on storytelling in certain sections of the novel, such as "How to Tell a True War Story." Through making these comments, the narrator is not only justifying the intent of The Things They Carried,but he is also provid... ...ally draws attention to its status as an artifact in order to pose questions about the relationship between fiction and reality." --Patricia Waugh, Metafiction: The Theory and Practice   of Self-Conscious Fiction.New York: Methuen, 1984.    Sources Cited and Consulted: Calloway, Catherine. "'How to Tell a True War Story': Metafiction in The Things They Carried." Studies in Contemporary Fiction 36.4 (1995): 249. Expanded Academic ASAP. Jarraway, David R. "'Excremental Assault'" in Tim O'Brien: Trauma and Recovery in Vietnam War Literature.": Modern Fiction Studies 44.3 (1998): p.695-711. Kaplan, Steven. "The Undying Uncertainty of the Narrator in Tim O'Brien's The Things They Carried." Studies in Contemporary Fiction. 35.1 (1993): 43. Expanded Academic ASAP. O'Brien, Tim. The Things They Carried. New York: Broadway Books, 1990.

Year 11 Physics: the World Communicates Dot Points

The World Communicates 1. The wave model can be used to explain how current technologies transfer information * describe the energy transformations required in one of the following: mobile telephone, fax/ modem, radio and television Energy transmission in mobile telephone: ound wave energy (input sound) -> electrical (in transmitting phone) – > radio wave (transmit signal) -> electrical (in receiving phone) -> sound (output sound) * describe waves as a transfer of energy disturbance that may occur in one, two or three dimensions, depending on the nature of the wave and the medium A wave is a travelling disturbance which transfers energy without transporting matter. They may occur in 1D, 2D or 3D, depending on the nature of the wave and the medium. D- slinky, laser light >>> only moves in one direction 2D- water wave >>> propagates in all directions on a single plane 3D-light, sound, all EM waves >>> spreads/ radiates in all directions fro m a single point *identify that mechanical waves require a medium for propagation while electromagnetic waves do not Mechanical waves require a medium (particles in order to propagate) while electromagnetic waves do not. Classification of Waves: in terms of medium > mechanical (requires), electromagnetic (doesn’t require) -in terms of particle oscillation > mechanical >>> transverse (perpendicular), longitudinal (parallel) * define and apply the following terms to the wave model: medium, displacement, amplitude, period, compression, rarefaction, crest, trough, transverse waves, longitudinal waves, frequency, wavelength, velocity Mechanical Waves -require a medium to propagate -involves the transfer of energy through a medium by the motion of particles of the medium itself -particles moves as oscillations or vibrations around a fixed pointTransverse waves (e. g. light) – mechanical waves – particles of the medium oscillate back and forth in a direc tion perpendicular to the direction of wave propagation -does not require a medium Longitudinal/compressional waves (e. g. sound) -mechanical waves -particles of the medium oscillate back and forth in a direction parallel to the direction of propagation -requires a medium Period (T) – time taken for a single wave to pass through a fixed point OR the time taken for a particle of a medium to make one complete oscillation (measured in seconds) -T = 1fFrequency (f) – number of waves that pass through a fixed point per second OR number of complete oscillations of a medium particle in one second (measured in hertz > Hz) Medium – material through which a wave can propagate Displacement-shortest distance from initial position to final position of a particle Amplitude (A) – maximum displacement of particles from the undisturbed state (equilibrium position) Compression – zones where particles are closer together than in their undisturbed state Rarefaction – zones where the particles are further apart than in their undisturbed state Crest- highest part of the wavesTrough- lowest part of the wave Wavelength (? ) – distance between 2 successive identical points on a wave (e. g. distance measured in metres, between adjacent crests or troughs) Velocity (v) – speed at which the wave transfers energy away from the source * describe the relationship between particle motion and the direction of energy propagation in transverse and longitudinal waves Particles in a transverse wave oscillate back and forth in direction perpendicular to direction of propagation.Particles in a longitudinal wave oscillate back and forth in direction parallel to direction of propagation. * quantify the relationship between velocity, frequency and wavelength for a wave: Velocity is directly proportional to the product of the frequency and wavelength of the wave. 2. Features of a wave model can be used to account for the properties of sound * id entify that sound waves are vibrations or oscillations of particles in a medium Sound Waves -are vibrations or oscillations of particles in a medium classed as a mechanical longitudinal wave -when sound wave propagates, vibrations of the particles create pressure variations within that medium -frequency of a sound is determined by the frequency of the original vibration,NOT by the medium it travels through (i. e. frequency of a sound doesn’t change through any medium) -speed of sound is different in different media -sound travels fastest in solids, followed by liquids then gases (i. e. higher density- particles packed more closely together- vibrations travel faster) -speed of sound in air = 343 m/s relate compressions and rarefactions of sound waves to the crests and troughs of transverse waves used to represent them Compressions > crests Rarefactions > troughs * explain qualitatively that pitch is related to frequency and volume to amplitude of sound waves The amplitud e of a sound wave determines the volume of the sound. high amplitude = high volumelow amplitude=low volume Likewise, the frequency of a sound wave is directly related to the pitch of a sound. The higher the frequency, the more vibrations per second, and thus, the higher the pitch.High frequency= high pitchlow frequency=low pitch * explain an echo as a reflection of a sound wave Echo – forms when a sound wave reflects off a hard surface and rebounds back to its original source, essentially becoming the reflection of a sound wave. – wide variety of applications including SONAR (Sound Navigation And Ranging) > method for finding the depth of water and detection of animals and other objects in water * describe the principle of superposition and compare the resulting waves to the original waves in sound Superposition- also known as wave interference when two or more waves of the same type pass through the same medium at the same time, they will interfere with each other -individual component waves will interfere to give the resultant wave -position of any point on the resultant wave is the sum of the amplitudes of the component waves -rules to superimpose component waves: 1. End points 2. Intersecting points 3. Crests/ Troughs -note: > curve + curve = curve gt; curve + line = curve > line + line = line > once component waves no longer interfere with each other, they will return to their initial state -constructive interference > component waves are in phase (crests and troughs aligned) -destructive interference > component waves 180? out of phase (crests of one wave aligned to troughs of the other and vice versa) > resultant wave is a straight line 3.Recent technological developments have allowed greater use of the electromagnetic spectrum * describe electromagnetic waves in terms of their speed in space and their lack of requirement of a medium for propagation Electromagnetic Waves – travel through space at the speed of li ght, 3Ãâ€"10? m/s. – do not require a medium to propagate (i. e. can pass through a vacuum, are all transverse waves) – e. g. gamma rays, X-rays, ultraviolet, visible (VIBGYOR), infrared, microwaves, radio waves * identify the lectromagnetic wavebands filtered out by the atmosphere, especially UV, X-rays and gamma rays Waves able to penetrate atmosphere and reach surface of the Earth> visible light, radio waves, microwaves -too much exposure to UV radiation can result in cancers and dangerous mutations -too much exposure to X-rays and Gamma radiation would quickly kill us -Earth’s atmosphere has the ability to absorb ay incoming high energy radiation * identify methods for the detection of various wavebands in the electromagnetic spectrum EM Wave| Detectors| Source|Gamma| Geiger Muller tube| Nuclei of radioactive atoms and cosmic rays| X-ray| Fluorescent screen| X-ray tubes| Ultraviolet (UV)| Photo/solar cellsFluorescent chemicals| Very hot objectsArcs and s parksMercury capour lamps| Visible| Photo/ solar cellsEye| Hot objectsLampsLasers| Infrared| Special photographic filmSkinSemiconductor devices such as LDR and photodiode| Warm and hot objects (e. g. ire, people)| Radio/ Microwaves| Aerials connected to tuned electric circuits in radio and TV sets| Microwaves and ovensTV and radio transmitters using electric circuits and aerialsOscillating electrons| Note: the sun is a producer of all EM waves sending all bandwidths to Earth Photographic film detects all EM waves except for radio/ microwaves * where k = amount of energy of source, d = distance away from source, I= intensity explain that the relationship between the intensity of electromagnetic radiation and distance from a source is an example of the inverse square law:Intensity – the energy received per square metre per second at a distance away from the source Attenuation – decrease in the strength of the signal or light -EM waves decrease in intensity the further th ey are away from the source – to reduce attenuation in long distance communication, signal needs to be either: > sent out as a very large strong signal > signals travelling long distances need to be amplified at repeater or booster stations along their path * outline how the modulation of mplitude or frequency of visible light, microwaves and/or radio waves can be used to transmit information Bandwidth – space taken up in terms of frequency Modulation – process of adding (encoding) signal information to an EM wave Amplitude Modulation -signal wave encoded onto carrier wave by adding amplitude of signal wave and carrier waves using principle of superposition -turns into resultant modulated wave -information stored in variations of amplitude -constant frequency, changing amplitudes when received, radio receiver will decode variation in amplitude to obtain original signal, which is then amplified Advantages| Disadvantages| * requires a much smaller bandwidth of frequencies for transmission * number of transmissions possible in the AM band is larger| * depend on changing of amplitude through superposition of waves and therefore e very prone to interference |Frequency Modulation -signal wave added to carrier waves by changing frequency of carrier wave -information stored in variations of frequency -constant amplitude, changing frequencies low signal corresponds to low frequency and vice versa for high signals Note: frequency bands = megahertz (MHz)= _x10^6 m/s Advantages| Disadvantages| * since FM waves store information on varying frequencies, less prone to interference -harder to influence frequency of a wave by interference and superposition| * each transmission utilises a large bandwidth * different transmitters must be allocated different frequency bands for transmission to avoide interference with each other * limited number of transmitters allowable in given area| discuss problems produced by the limited range of the electromagneti c spectrum available for communication purposes -each transmission requires different frequency bands, but available bandwidth for certain types of EM waves is limited so there’s a possibility may run out of bandwidth and have transmissions start interfering with each other 4. Many communication technologies use applications of reflection and refraction of electromagnetic waves * describe and apply the law of reflection and explain the effect of reflection from a plane surface on waves Reflection – When a wave strikes a boundary, it bounces back.This is known as the reflection of a wave. Law of Reflection: – angle of incidence is equal to the angle of reflection – incident ray, reflected ray and the normal are on the same plane * describe ways in which applications of reflection of light, radio waves and microwaves have assisted in information transfer Light > fibre optic communcation Radio waves > AM/ FM radio transmission Microwaves > microwave repeating stations (to boost intensity of received signals through use of parabolic concave surface of satellite dishes) > mobile phone, internet cable data describe one application of reflection for each of the following: plane surfaces, concave surfaces, convex surfaces, radio waves being reflected by the ionosphere Plane > dressing and shaving Parabolic concave > satellite dishes (to reflect incoming signals to an antenna at the focus, hence amplifying signal), used in microwave repeating stations and radar control towers to boost intensity of received signals) >produce parallel beams of light used in torches, car headlight, etc Convex > shop security mirrors and side view mirrors (provides wider range of view) Radio waves reflected by ionosphereIonosphere – region of Earth’s atmosphere which consists of charged particles (electrons and ions) -charged property allows it to reflect low frequency (high wavelength) EM waves such as radio waves -this ref lection property enables the transmission of radio waves to receivers that are ‘out of sight’ due to the Earth’s curvature * explain that refraction is related to the velocities of a wave in different media and outline how this may result in the bending of a wavefront Wavefront – a line that joins all the point that are in phase in a wave (e. . a line that joins all crests, so is perpendicular to direction of propagation) Refraction – when waves travel from one medium to another, where they experience a change in speed, travel different distances (for the same interval of time), causing its wavefronts to bend. This changes the direction of propagation of the wave. Exception – when wave hits boundary between the two media at right angles, incident wavefronts are parallel to boundary, or incident angle is 0? -wavelength and velocity change -frequency remains the sameWhen a wave travels from a more dense to a less dense medium, direction of wave bends away from the normal and vice versa. Note: deep water is less dense than shallow water * define refractive index in terms of changes in the velocity of a wave in passing from one medium to another Refractive Index – the absolute refractive index of a material is a ratio of the speed of light in a vacuum to the speed of light in the material RI = cv , where c is the speed of light, and v is the speed of light in material It is the change in velocity of a wave passing from one medium to another. related to optical density (i. e. high RI = high OD and vice versa) * define Snell’s Law: = = n? n? * identify the conditions necessary for total internal reflection with reference to the critical angle Total internal reflection occurs when the incidence angle is greater than the critical angle. * i. e. boundary totally reflects the waves, hence the wave never escapes the medium it is in Critical angle: – wave travelling from more dense to less dense – angle of incidence forms an angle of reflection of 90? the critical angle) * outline how total internal reflection is used in optical fibres Fibre-Optic Communication – optic fibres made of glass or plastic materials -An optical fibre consists of a core (made of material with higher RI/ is more optically dense) and a cladding – Light encoded with data is guided along the length of the fibre via total internal reflection until it reaches the other end where the information is extracted and decoded Advantages| How/ Why| large amount of data can be transmitted at any one time * suitable for transmitting information where straight line transmission is impossible * interferences by outside disturbances are minimised since light waves are confined within fibres * energy lost due to long distance transmission minimised| * by using a group of many fibres * light waves only travel in straight lines * light waves are confined within fibres * energy of light waves totally trapped with in core of fibres| . Electromagnetic waves have potential for future communication technologies and data storage technologies * identify types of communication data that are stored or transmitted in digital form * fibre optic communication * AM/FM radio broadcasting * mobile telephone calls * satellite communication

How to Cite a Poem Like a Pro, Using MLA Formatting Style

How to Cite a Poem Like a Pro, Using MLA Formatting Style MLA Formatted Poem: The Most Comprehensive Guide You probably know that formatting makes up almost half of your success when it comes to a college paper. You may have outstanding ideas or research results but they won’t mean anything if you fail to meet professor’s requirements. There are many different formatting styles and MLA is undoubtedly one of the most popular ones. It may seem very simple at first but you should still master its peculiarities if you don’t want your work to get a low grade. Especially when it is about a poem and not prose. In this article we will give you all the necessary information on all of the MLA formatting requirements. Just use them and you will never have to wonder how to cite a poem properly! Poem citing: why it is important First of all, you need to understand why it is necessary to cite a poem according to all of the guidelines. While being in a literature, English or art class, you will surely need to deliver multiple essays, including: Compare and contrast; Descriptive; Critical; Reflective; Classification; Argumentative, etc. Once you complete such essays or other works, you will achieve outstanding results in citing not only books but also poems. Here is what you must know about poem citing: Every time you want to include a phrase or an idea of the author from the source text, you must use citations. In other cases, it will be considered plagiarism and you will get yourself into big troubles; Explain why borrowed ideas are important for the goals of your paper; In case you paraphrase the author’s ideas there is no need to use quotation marks but you should always use in-text citing at the end of the paraphrased part; Every time you mention the title of the poem, put it into quotation marks; In case you need to delete a line or even more from the analyzed poem, you need to use ellipses. There is nothing wrong in deleting certain sections but you should indicate it in your text. Peculiarities of MLA Style MLA formatting style is an abbreviation for a Modern Language Association and is considered the most popular one, used for writing all sorts of papers, including poems reviews. Mainly MLA Style is used for liberal arts and humanities, and considered quite simple to master. However, it contains a range of requirements, which you need to master. Unfortunately, learning MLA formatting peculiarities is quite boring and time consuming, because it consists of many rules and requirements. It has a separate list of regulations when it comes to poem citing and if you don’t follow all of them, your text may be considered plagiarism and you may have to rewrite everything anew. However, if you are reading this article, you already know why formatting is so important and you just need to remember all the rules. We have collected all of them and you can get back to our text any time you are asked to use MLA formatting style. Citing quotes: MLA formatting peculiarities Once in a while, when you refer to a poem you may need to insert quotes to support your point of view and show that you have read the given piece. Citing means that you put exact parts of the source text into your own. MLA formatting style offers several ways of adding direct and indirect quotations to the text. Everything depends on the length of the piece. Short quotes, which are shorter than 3 lines; Long quotes that are longer than 3 lines and consist of several paragraphs. From time to time, you will also have to insert built-in citations to give an explanation to your thoughts or to explain parts, which have no meaning. However, never insert parts that are unnecessary or can be avoided. Some students think that it is very easy to find a quote and simply copy-paste parts to show that they have read the whole poem. However, choosing the best citing part is quite difficult, because you need to find an example, which renders the meaning of the poem in the best way. You won’t be able to select such a part without excellent research skills. Citing poem’s title properly You should always start citing from the first line, i.e. from poem’s title. You can either use italics or quotation marks. The choice depends on the length of the title you are going to cite. If it is a short title, you can put it into quotation marks. For example, ‘Forever young’, ‘My own battle’, etc. When the title is longer, it is better to use italics: A girl with a broken heart, The noble heart of my man. 5 useful tips on citing a poem, using MLA style When you work with an MLA formatting style, there is nothing simpler than citing a poem. It will only require a few minutes of your time and almost no efforts. If you want to save your time and don’t want to read tons of guidelines, you can simply stick to our rules. Every time you need to quote a poetry piece, either it is a single phrase or a big paragraph, you should place it in a citation with quotation marks on both sides. Use parentheses if you want to show what the author said exactly. Don’t forget to put punctuation outside the parenthesis. You can also put a number of a certain line after the quote. Here is an example: According to the author’s lyrics, â€Å"every soul will always find its path† (2). If you want to quote passages, which come one after another, you can type in the virgule to show where the lines divide. Place author’s name in parenthesis, divided with a hyphen; In case you need to insert four or more lines, use a so-called long quotation, which is sometimes named ‘block quote’. Write a signal phrase in the starting of the quote; indent twice and double space. Leave all the punctuation marks, as they appeared in the source text; All other parts of the poem should appear as if you are citing prose, considering all the rights of the author; Not depending what part you are quoting, always proofread quotations and edit them if necessary. How to cite poems in an MLA style Every successful student knows that it is important to master the required formatting style even before writing an essay itself, because it is as important, as https for the website’s address. There are multiple ways how to get started: get familiar with examples online, find an academic source or guideline, which is dedicated to a particular writing style. Don’t forget to read the poem itself, because you won’t be able to detect which parts of the source text you need to quote and where to place them. Before working on a proper citing, you need to estimate the length of the chosen part to identify its type. Short quotes are those, which are smaller than three lines. Don’t forget to follow this rule any time you are citing a poetry part not depending on the type of your assignment. Rules of a correct citing: Always use quotation marks, when you want to add a direct quote of the initial piece; Make sure you mention the title of the poetry, the name of the author and number of the page or line; Don’t forget about punctuation at the end of the quotation in parenthesis; If exclamation or question marks belong to the cited piece, put them inside quotation marks; Put them outside if they are not present in the original quote; All of the quotations should be fully reflected in the Bibliography (the last page of your essay), using MLA formatting style. Example of MLA citing When you insert a quotation to the text, make sure you put ‘/’ instead of breaks with a space on both sides. If you add a parenthetical quotation you can place the line number, not the page. Don’t forget to capitalize lines after the slash. However, this rule doesn’t apply to cite a secondary source. For example, As she claimed, â€Å"Until the rain came pouring / Until the wind surrounded us / We were there for each other† (23-25). You must provide a number of the line only in case if the source also shared them in parentheses. A number of lines is placed after quotation marks, before the punctuation. How to add long quotes, using MLA Format A long quote is a piece of a poem, which is longer than three lines. It has its own formatting peculiarities and here are the main steps how to use an MLA style: You should use a separate block of text; Don’t use quotation marks; Start a quotation from a fresh line; Every first word of a new paragraph should be indented. This rule is applied only if you need to quote more than two paragraphs; Use double-spaced in your quote; Don’t forget to use a parenthetical citation after you place the final punctuation. For example, If you can wait and not be tired by waiting, Or, being lied about, dont deal in lies, Or being hated dont give way to hating, And yet dont look too good, nor talk too wise;(5-8). How to apply APA Formatting style Now, when you know all of the peculiarities of an MLA formatting style, we offer you to get familiar with APA, which is also popular among students and is usually applied in social sciences. Here are the basic APA formatting rules: If you want to quote a piece of poem, which is shorter than 40 words, you need to enter quotation marks; If you need to include two or more lines of one poem, you should show the line breaks, using a slash between them; In case you want to include a big paragraph to your text, use block quotations and start them with a new line. Rules of using APA poetry citing in a proper way Explain why you have chosen a certain part. Provide a comment or feedback and give the reader information on why the quote is important for your essay. Make sure you really choose a piece, which fully reflects your ideas; Built-in quotes. You can not only place quotes separately but also embed them into your sentences, placing anywhere you want: at the beginning, at the end or in the central part of the sentence. Don’t forget to place quotation marks and provide information about the author; Skipping words. If you are using an APA format to quote a poem and want to miss out certain words or phrases, you can use ellipses. For example, ‘there she stood with bare feet† (12). If you want to add any grammar changes, you should type your comments in brackets. Final guidelines It doesn’t matter if the quoted piece is short or long: any time you want to change it in order to adjust to your text, it is necessary to use a three-spaced period to show the omitted part; Skip all the insignificant details. It is more than simple to delete such parts: simply replace them with three-spaced periods; If you want to add your own comments or interpretations to the quoted part, you should indicate them in square brackets; Don’t add too many quotations. You may be tempted to include many quotes from the given piece to show how well you have worked with the source text. However, they may distract the reader and make the text difficult to read. Actually, quotations should occupy only a small part of an essay. In case you can’t do without citing, it is better to rewrite or paraphrase words and sentences, indicating authorship. Conclusion In this article we have discussed how to use MLA formatting style for citing a poem not depending on the size of the quoted piece. While using quotes is the best way to show that you have read the source text and understood author’s ideas, it is important to quote everything properly. If you still find it difficult to add a quote to your essay and examples from our article don’t help, there is another effective solution. You can contact our writing service and get academic assistance with the assignment. Our professional writers, proofreaders and editors know everything about citing and formatting, even if the required style is rare and complicated. We guarantee that you will get only the highest grades and your professor won’t suspect that you weren’t the author. You can always turn to us for assistance or advice and we guarantee outstanding results for a reasonable price. Let us make a step forward to your academic success together!